Black Friday What Not To Do

Put your Christmas shopping on hold... until after you read this!

Here we are:  Thanksgiving week. Black Friday. Cyber Monday. The RealReal of Retail. The Superbowl of Shopping.

When and how do you prepare? Is it a family effort? Do you stay up all Thursday night to start ultra early on Friday? Do you all shop together or do you divide and conquer?

We have gathered and curated lots of good advice for this big event. No, we are not going to list the ten best buys this year (electronics) or the most wanted gifts this year (electronics) or the most discounted items this year (electronics) but we will be giving you some solid pointers for getting what you want, and staying safe and comfortable while you do it.

Number One- Do not bring the children shopping! Every site repeated this! There are great reasons- but it all boils down to- you will be distracted and less likely to make your best decisions- So, let Grandpa and the kiddies sleep in, and you and Grammy head out and do the shopping. If you play your cards right, they will have left for the park while you were gone, and now you can have a little nap ☺

Number Two- Take your credit or debit card and only that one card to do your shopping. That way, if there happens to be a credit breach (Remember Target 2013?) then you only have one card to be worried about. Also, if the worst happens, and your purse or wallet is taken, you have greatly reduced your exposure. Carry it in your front pocket- the most unlikely place to get pick pocketed. Best tip yet for ladies: don't even carry a purse. It is more to keep up with and really, how many times do you plan to reapply lipstick?

Number Three- Dress down. Do not make yourself someone's target by wearing your nicest outfit and sporting your favoritediamond ring. Leave those at home. Be comfortable. Remember to wear pants with a front pocket, good shoes for standing all day long, and if you absolutely must carry some things, wear a fanny pack. It's not a fashion show. If you just cannot do without your purse, then carry a carabiner, and clip the purse onto your shopping cart, and keep it zipped.

Number Four- Don't shop Friday at the Outlet stores. So many of them have great prices every day. Spend your time, and your dollars, where you can really have an impact. Outlet stores also frequently carry items that have been manufactured especially for them- not a lesser quality, but probably not the same models or styles you will find in the regular store. To get the absolute best bang for your buck, shop the really premium stores that normally don't have anything on sale and don't offer discounts. We're talking Prada, Louis Vuitton, Rolex. If you're ever going to get a deal on these items, today's the day. And get there early for the best selection.

Number Five- Make a list and check it twice. Ads will be everywhere- newspaper, television, online, so there is no excuse to fly blind. Make some decisions about what you are going to buy, and how much you are going to pay for it, before you ever leave home. Do comparison shopping, using model numbers if possible. Have a backup item for everyone, in case

what you wanted is sold out when you get there. And people, do not fight over items! It is just not worth it, and it sucks the fun out of the season to get involved in something like that. Like my mama says: "If you can't get that door to open, it isn't the right door for you!" Surely to goodness you can find another one somewhere else, and it will probably be a better one at that! Don't waste your time asking about price matching on Black Friday. Almost all retailers suspend their price matching policy that day. Clark Howard has a brilliant idea- buy discounted giftcards before you go shopping, and then use the giftcard to make your discounted purchase- double bonus! Check out a site called Raise.com and others for great deals on giftcards.

So, we said we're not going to tell you what to buy, and we're not, but we will tell you some categories that are traditionally good to buy on Black Friday, and some that are not:

Do NOT buy phones, laptops, fitness equipment, or important jewelry. These are not a bargain for Christmas.  Also, stay away from appliances and holiday décor. Buy all these after the holiday, or at another time of the year, for the best prices.

Some categories where you probably WILL find great savings are Smart Home gear and Smart wearables, last year'

s models of gaming systems, sneakers, and designer handbags. You should typically be able to find 40 percent off clothing and accessories. If you're shopping online, that would equate to 30 percent off and free shipping, or you may find deals that offer a giftcard incentive, so be a little flexible.

Do be aware of return policies- a 30 day return policy will mean that buying on Black Friday will make return of a gift opened on Christmas impossible. Read the fine print! Save all your receipts, and be sure to check your credit card activity, too. Unfortunately, this fun and happy time of year is also the time that thieves and crooks are the most prosperous.

At the beginning and the end of your glorious day of shopping and saving, be careful in the parking lot. Be especially cautiousof distracted drivers looking for the best spot. Do find a well-lit area, where there are others parking. Lock your car! Store anything and everything in the trunk, especially shopping bags full of goodies! Walk out with other people, check under your car from a distance, and have your key in your hand when you leave the store. You've heard these all for years, and they are still good advice!

Now get out there, you shopping warrior, and have fun!

Holiday Hours

We will be closed Thursday, November 22, for Thanksgiving Day.  We will be open our normal business hours on Friday, 9 until 6.

Black Friday Bonus

BOGO

Buy One In Stock Area Rug

Get The Second Rug Free!

Nothing changes and updates a room as quickly and easily as a new area rug.  And we have some beautiful rugs in stock.  Present this newsletter on Black Friday 2018 and save hundreds on new rugs for your home!  (Second rug must be of equal or lesser value)

Design Tip

December decorating can be more than red and green.  Here are a few color combinations you may not have considered:

Brown and green. If you love a traditional, classic take, add brown accents to your green decor. The earthy color brings an elegant look to seasonal decorations, blending especially well with wood and beige tones.

Navy and silver. Navy is practically a neutral and goes well with anything, including Christmas decorations. Mix it with a bit of silver sparkle and white accents for a clean, refreshing look.

Purple and red. Purple has long been known as the color of royalty, so bring a regal touch to your holiday decor by mixing it with red. The dark purple makes the red stand out and is an especially great option in a room full of wood.

I Was FLOORED By Enhance

George in Woodstock writes "We had a great experience----great customer service. Enhance was efficient and fast. They did a beautiful job. They installed hardwood throughout our first floor. I found out about the company through a friend's recommendation. I would rate Enhance as an A+."

We really appreciate you for writing such a nice review and for coming in and getting the FlexiFelt products to protect your new wood floors.  They work really well, don't they?

How Much Does It Cost?

The entire main level of George's home (Family Room, Living Room, Dining Room, Kitchen, Breakfast Room, Hall, Foyer, Utility Room, and Powder Room) was almost 1100 square feet.  We installed one of our best-selling wide plank hickory engineered wood floors for approximately $8400.

I Gotta Be Me!

Individuality. That is the word for the coming seasons, for describing what is "IN".

In fashion, in home decor, in retail sales, and in lifestyles in general, the trend is to "Do yo' thing, honey" in the words of Aretha. We have by and large become a nation of non-conformists. We are encouraged to follow our own star, be true to ourselves, to honor what we are.

Thus, it follows that our homes will be a reflection of what we are. Conservative, colorful, playful, or serene, the environment we create to live in is certainly representative of our personality. And this is more and more encouraged in present times. There was a time when we were all much more homogeneous: we decorated alike, we dressed alike, we ate alike. But there is so much more diversity now, and we have learned so much from others' way of living, of dressing, of cooking, so it just naturally follows that we would branch out, try new things, experiment with new colors, new foods, new textures. And our lives have been enriched. Where would we be without pizza, tacos, or French fries?

The current "flow" (because it is so much more than a trend) is to be an individual. We encourage this when you come into our showroom. How boring would it be (and how unnecessary would we be?) if everyone came in and wanted the exact same floors, the exact same bathroom design, or the exact same kitchen remodel? How much fun it is to help a customer plan a new design in their bathroom, picking tiles and designs, and making it all work together! And helping you focus on what you like and don't like! Sometimes it is our job to simply find the physical interpretation of what you see in your mind. Sometimes it is our job to fine tune the whole picture. And sometimes it is our job to pull you back from the brink of unreality, because no, a bathroom that is 60 square feet can simply not have more than 6 different tile patterns, a two-person shower, a tub, a sauna, and a 10-foot vanity, and all for $5,000!

Bold colors, tribal and ethnic patterns, and hand crafted, artisan goods are IN. Live plants are IN. Comfort is definitely IN. (New fashion lines are being referred to as Easy wear!) We are seeing lots of big patterns in tile, and in carpets and rugs. Statement walls and ceilings are a coming thing- paint them or wallpaper them or floor them- why live with boring white on a big percentage of the surfaces that surround you? Go BIG! Here in the south we have painted porch ceilings blue forever, so blue ceilings are nothing new for us. How about purple? Or patterned? You know, it's only paint! If you don't love it, it can be repainted!

 

And speaking of going big- wide planks are still gaining in popularity. People are loving matte finishes on their wood floors too, and learning that they need less maintenance than glossy floors. We have several big beautiful wood floors that we just love! The new Tuscany Collection from Palmetto Road, the Hand Crafted line from Somerset, and the new Fabrica woods are all just gorgeous- come in and see them!

The RevWood Plus floors are simply unbelievable! 

Waterproof Laminates, and you would swear they are wood! You must see them- they are selling like crazy, because they solve all the big problems- dogs, kids, messy husbands...

 

For those of you who still love sheet vinyl (count me in) we have a new line by BeauFlor called BlackTex that is stunning! The visuals are very different than any sheet vinyl you have ever seen- really amazing! I am hoping for a resurgence of sheet vinyl-easiest to care for surface ever. And about as moisture resistant as a floor can possibly be.

Regardless of what you love, we are here to help you find and achieve it. Come by today and challenge us!

For Ideas and Inspiration

We find most of our clients are very visual---it is so much easier to describe what we like with picture than with words. The internet offers a lot of tools to help with this, and Enhance Floors & More participates in many. We post pictures of recent installations on our Facebook page and on Instagram. You can get lots of inspiration on Houzz ; be sure to bring your tablet with you so you can show us your Ideabooks, so we can see what you love. And for those of you that use Pinterest, there are lots of great pictures posted on our boards that are sure to inspire you. Or you can simply google "gray carpet in living room" for images that will help you visualize how a product will look in a large area. And don't forget about Room Visualizers---many products on our website offer the option to "see in my room." You first select a specific product, style and color, then upload a picture of YOUR room, and magically, you can view the product you like in your room. Be sure to take advantage of these helpful tools that will make your decision making much easier!

I Was FLOORED By Enhance

Teresa in Sandy Springs writes:

"They installed laminate flooring for me. It was a positive experience. The thing that I liked better about them than some other places is before the floor, the process of how the folks in the showroom would help me, they listened to what I wanted to do. I have pets, I really wanted wood. They steered me in the direction with my big dogs and let me take samples home and try them out, so I liked that. That was my favorite part. And the floors turned out beautiful!"

Thank you, Teresa. We really try to consult with you so that you select the right product for your lifestyle. Let us know when you are ready to do the bedrooms.

How Much Does It Cost?

Laminates have been mentioned in this newsletter a couple of times already.  A few years ago, the experts were predicting their demise. As Mark Twain said quite a few years ago, "the reports of my death are greatly exaggerated."  Good quality laminate is still quite popular. To many people, the depth, texture, and realism of laminates is better visually than luxury vinyl (today's hot flooring category) and laminate is more scratch resistant than wood and vinyl.  And it is very affordable, too. We recently installed a master bedroom and guest bedroom plus closets (406 square feet) in a higher end laminate for $2500. This included removal of the existing carpet and pad, furniture moving, new shoemold and transition pieces.  Laminates are a "floating" installation, so you should always expect some floor prep/leveling to be needed, but we are experts at it and do what is needed to give you a quality installation.