How do you make a great product even better? You make it easier to clean, easier to maintain and easier to enjoy. On December 5, Mohawk took the wraps off SmartStrand Forever Clean. Forever Clean is billed as the "toughest, easiest to clean carpet on the planet." The new fiber innovation features new Nanoloc spill protection technology, which gives SmartStrand Forever Clean carpets the highest level of beauty, comfort, and performance available.
What is SmartStrand carpet? A fiber from DuPont and Mohawk that was launched in 2005. SmartStrand is made of Triexta, which was the first newly classified fiber by the FCC in over 50 years. Two years later, SmartStrand became the carpet industry's first bio-based product. Most recently, SmartStrand Silk, unveiled in 2012, set the standard in premium soft carpet. More than 7 million homes have been installed with SmartStrand in the past decade.
To prove how easy the carpet is to clean, Mohawk is partnering with the Tough Mudder challenge, a competition which includes as many as 12 miles of obstacles over a muddy, rugged terrain at different locales held nationally throughout the year. Mohawk and SmartStrand Forever Clean was at the recent World's Toughest Mudder challenge, held in Las Vegas last month. This particular challenge culminates the yearlong Tough Mudder series with a 100 mile course completed over two days. Featured on the Las Vegas course were two pieces of SmartStrand Forever Clean-one where the participants camped for the night and the other at the end of Mud Mile, the muddiest portion of the challenge-proving the product's durability and resistance to dirt and wear. The 12 x 20 piece on the Mud Mile was brought to Mohawks Solutions Convention with a steam cleaned X celebrating SmartStrand's tenth anniversary and serving as proof that Forever Clean is, in fact, the toughest, easiest to clean carpet on the planet. These pictures were made by Elisabeth Stubbs at the Convention and show the exceptional cleanability of SmartStrand Forever Clean carpet.
To continue the message, Mohawk will participate in additional Tough Mudder events throughout 2015. Will Dean, CEO of Tough Mudder, stated that "despite our best efforts to destroy this material and get it covered in mud in a way that would make my mother's hair turn grey, we're able to clean it."
Enhance Floors & More has installed thousands and thousands of square feet of SmartStrand carpet over the past 10 years. You may even have SmartStrand in your home; the styles are always among our very best sellers. And now the best has gotten even better!
New Year, New Look, New Showroom
We will be closed Thursday, January 1, for New Year's Day. And then our huge Grand Opening Celebration begins on Friday, January 2.
You can win a free floor and other exciting prizes just by coming in and registering. There will be food and drink and informative seminars, including wine and cheese and lunch and learn events. (Don't worry if you are out of town for the holidays, the fun and festivities last the entire month of January.) Please check our website or Facebook page for our schedule of events. You may be one of our lucky winners!